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Platform layer · Data contracts

From AI Interaction to Business Intelligence

Every assessment, calculator and AI workflow can produce structured data your teams can act on — from CRM routing to executive dashboards.

Why data contracts matter

A conversation is a moment. A contract compounds.

Trust, by construction

A versioned, validated schema means the numbers the boardroom sees are the same ones the system captured — no manual re-keying, no drift.

Routing, automatically

Priority and recommended next step travel with the record, so the right lead reaches the right team in the right queue, instantly.

Compounding intelligence

Every interaction adds a structured row. Over time that becomes a dataset you can forecast, segment and optimise against.

Data contract

What gets captured — and where it goes

A single visit produces one versioned record. It carries the inputs, the diagnosis, the calculated impact and the recommended next step — ready to route anywhere your teams work.

Input capturedVisitor type, industry, size and primary challenge from the form or assessment.
Business diagnosisThe bottleneck inferred from the answers — what is actually slowing growth.
Calculated outputAttention, time-saved and money-impact estimates, computed live.
Recommended next stepThe single highest-leverage move, with routing priority attached.
CRM payloadA normalised lead record ready for Salesforce, HubSpot or Dynamics.
BI payloadThe same metrics shaped for Power BI, Looker or your warehouse.
Advisory handoffA briefed context packet so the strategy call starts from your numbers.
data_contracts.contract.jsonschema v2.1 validated
{
  "lead_id": "tw_ai_{{timestamp}}",
  "source_page": "data_contracts",
  "visitor_type": "cxo",
  "industry": "bfsi",
  "company_size": "201-1000",
  "primary_challenge": "manual_operations",
  "attention_metric": "48,200 signals/mo",
  "time_savings_estimate": "1,940 hrs/yr",
  "money_impact_estimate": "₹4.2 Cr/yr",
  "assessment_score": "67",
  "calculator_result": "₹4.2 Cr annual impact",
  "recommended_solution": "ai_agents_automation",
  "recommended_next_step": "book_ai_readiness_call",
  "routing_priority": "fix_now"
}
Synced every 15 min 99.9% delivery SLA Consent-gated
Recommendation engine

How recommendations are generated

The contract’s diagnosis and scores feed a rules-and-impact engine. It ranks every possible move by urgency and return, then surfaces the three that matter — each linked to the solution and calculator that prove it.

Fix Now1
Bottleneck
Manual operations and unoptimised cloud

Repetitive work and idle infrastructure quietly drain hours and budget every month — the fastest, lowest-risk win.

₹20 L+ / yr recoverable
Optimize Next2
Bottleneck
Automation deployed but under-used

Agents are live but cover only part of the workload. Extending coverage compounds the time already being saved.

+500 hrs / mo reclaimed
Scale Later3
Bottleneck
Proven AI ready to scale

A validated use case with strong results is the next growth lever — scale it across the funnel once the basics are fixed.

+₹3 Cr pipeline potential
Three ready-made payloads

CRM-ready, BI-ready, advisory-ready

CRM-ready payload
Salesforce · HubSpot · Dynamics
{
  "object": "Lead",
  "owner_queue": "enterprise",
  "priority": "fix_now",
  "score": 67,
  "next_step": "readiness_call"
}
BI-ready payload
Power BI · Looker · Warehouse
{
  "table": "accel_outcomes",
  "attention": 48200,
  "hours_saved": 1940,
  "revenue": 42000000,
  "period": "monthly"
}
Advisory handoff
Briefed strategy call
Diagnosed bottleneck and readiness score
Prioritised moves with expected impact
Calculator output and assumptions used
Industry context and relevant proof points
Governance & consent

Structured, never sneaky

Data only enters a contract with explicit consent, is scoped to who needs it, and is logged end-to-end — aligned to DPDP 2023 and ISO/IEC 27001.

Explicit, opt-in consent capture
Role-scoped, least-privilege access
End-to-end audit logging
DPDP 2023 & ISO 27001 aligned

It starts with one assessment.

Answer six questions. We’ll structure the signals, rank your moves, and hand you a plan your whole team can act on.